Hallandale

Challenge

Hallandale has been around since 2004, but they weren’t quite hitting the mark for a pharmaceutical company like they wanted. They aimed to make a bigger splash in the pharma space with a whole new brand refresh. That’s where TinyWins came in to help create a new brand identity, visual identity, packaging design, digital identity, and social identity. We had our work cut out for us.

Solution

Starting with the brand strategy, we examined their core principles to determine their desires and goals— to prove worth through difficult action in service to others, and to be better and make a difference. This placed them in the Caregiver archetype with some Hero influence, which we dubbed the Helping Hero. With their persona in place, we constructed pillars to express their value to their audience. These pillars drove the story that Hallandale wanted to tell.

As we finalized the strategy, we ventured into their visual identity. How did they want to show themselves to the world? Our focus was to convey their innovation and stress their dependability as a pharmacy. We designed a simple yet bold logo and wordmark with bright colors to capture the strength behind Hallandale.

Once the visual identity was locked in, we carried that over to their product and packaging designs. We wanted the Hallandale products to be recognizable and feel cohesive with their brand. Since they have hundreds of products, we designed each label and packaging aesthetically while still being informative and clear to the patient. The visual identity also aided in the creation of their marketing collateral and allowed the marketing footprint to look and feel exclusively like Hallandale.

Next, we moved into a huge chunk of the project— the digital identity & website. With the brand strategy and visual identity as our guide, we set out to create a site that captured the expertise of Hallandale and how they shine compared to other pharmacies. The result was a clean, cohesive look that showcased their mastery of pharmaceuticals.